Marketing Plan Pro. . .

Marketing Plan Pro powered by Duct Tape Marketing is simple, practical marketing plan software that makes it easy to plan and carry out the marketing activities you need to grow your business.

Learn More about Marketing Plan Pro

Powered by Duct Tape Marketing

For the new Marketing Plan Pro, we collaborated for the first time with John Jantsch, the renowned small business marketing expert and creator of the Duct Tape Marketing® system.

In its evolution from popular blog to bestselling book to groundbreaking software, Duct Tape Marketing has helped thousands of companies transform their marketing ideas into concrete strategies and action plans.

With Duct Tape Marketing built into the world's bestselling marketing plan software, you can easily develop an action-oriented marketing plan that will help you meet your goals and grow your business

Creating a marketing plan doesn't have to take months. In fact, John Jantsch recommends starting with the simpliest marketing plan outline and then returning to add detail as implementation of your marketing plan progresses.

  • Follow the Duct Tape Marketing process
  • Focus on action, not words
  • Choose your level of detail
  • Get practical advice at every step
  • Create forecasts and budgets
  • Present your plan in style
    Track your progress
  • Publish your plan securely online
  • Get free books and more

Get built-in plan coaching

John Jantsch and his network of authorized Duct Tape Marketing coaches have helped thousands of small business owners grow their businesses with a proven step-by-step system.

Now you can have one of the most respected small business marketing experts actually guide you along the marketing path for a fraction of the cost of what others have paid to get this same expert advice and coaching.

Step-by-step expert guidance

Whether this is your first plan or your 50th, Marketing Plan Pro powered by Duct Tape Marketing makes the process fast and easy with its clear, simple tasks and built-in help.

Each section starts with a plain-spoken audio introduction by John Jantsch. Detailed instructions and examples (all provided by John and his network of Duct Tape Marketing coaches) guide you through the process of creating your goals and translating your plan into action.

Marketing Plan Pro gives you the power to create a marketing plan for your business to help you start making more money immediately.

Create an action plan that gets results

Most business owners fall prey to the "marketing idea of the week" and never seem to produce any significant marketing results. Duct Tape Marketing is the first small-business marketing program that treats marketing as an integrated system.

At the core of the system is a series of steps that any business, regardless of size, can use to produce stunning returns from a consistent marketing effort.

Discover why Duct Tape Marketing has been called the "World's Most Practical Small Business Marketing Guide" and praised by experts like Entrepreneur Magazine and Harvard Business School:

  • Build your marketing vision. Marketing Plan Pro is all about creating an action plan that gives your business something to aim towards, not about creating a static document that just sits in a drawer. Your marketing vision will help you identify your goals and measure your progress against them.
  • Define your ideal customer. Who are your core customers and what do they have in common? Learn to narrow your market focus to better target the customers you want to attract.
  • Identify your remarkable difference. How do you compare with your competition? How are you different? Marketing Plan Pro will help you locate and leverage your advantages in the marketplace.
  • Develop your message. Find and occupy a position that your market values and that you can easily communicate to them with consistent branding and messages.
  • Build a product/service mix. Structure your product and service offerings to appeal to customers at all stages and encourage them to try, buy, and recommend.
  • Find your future customers. How will you find your next customers? Create a lead generation plan to turn a "suspect" (a member of your target market) into a "prospect" (someone who wants what you have to offer) and ultimately convert your ideal customers into buyers through advertising, referral marketing, partners, PR, and many other lead sources.
  • Create magnificent marketing materials. Good marketing materials can eliminate the need to sell your products or services. This section will guide you through the process of creating marketing materials that will get results.
  • Use the power of the Internet. How will you use the Web in your business? What tools will you use? Your website can educate, persuade and motivate your prospects to take action, and Marketing Plan Pro will help you develop this critical part of your marketing strategy.
  • Retain loyal customers. Loyal customers are the best customers. What is your loyalty plan and how do you retain customers?
  • Build your team. Marketing Plan Pro will help you build a training program to define how your marketing strategy will be implemented and make sure everyone in your company is moving in the same direction and giving the right message to your potential customers.
  • Plan and schedule marketing activities. Create a marketing calendar, including milestones, so you can take action and track your progress.
  • Forecast sales and budget expenses. With your strategy in place, you can forecast your sales and build a budget for your marketing activities. Marketing Plan Pro will help you track your actual results against your plan so you can adjust your strategy as you go and measure your success.
  • Understand your numbers. Use the Gap Dashboard to compare your actual sales and expenses to your marketing goals and make sure you stay on track with your business growth plans 

Publish your plan securely online

Publish your marketing plan directly to a free, password-protected website provided by Palo Alto Software. Use this feature to share your plan with colleagues or to get feedback from other plan contributors.

You can monitor who reads your plan, and when, with built-in usage logging. You have complete control.

Great extras included free!

When you buy Marketing Plan Pro, you get a wealth of additional resources that will help you grow your business:

  • Free copy of Duct Tape Marketing, the best-selling book by John Jantsch (included with physical shipments only)
  • Free company logo from Logoworks to include in your plan
  • Free market research from James J. Hill Reference Library
  • $110 savings on ACT! 2008, the most popular small business CRM and contact management solution


Order Marketing Plan Pro and get started today!
Order Marketing Plan Pro Now for only $179.95!

Marketing Plan Pro powered by Duct Tape Marketing® - $179.95
Marketing Plan Pro Software



Works with Business Plan Pro

Marketing Plan Pro was designed from the ground up to work with Business Plan Pro. Use the product on its own, or use it in conjunction with Business Plan Pro.

If you've already created a business plan using Business Plan Pro, you can import numbers and text with our simple import and export tools. The process works both ways. Content that you develop in Marketing Plan Pro can easily be exported to Business Plan Pro. The powerful suite integration features mean that you'll spend less time copying data back and forth between your marketing plan and your business plan and more time planning for success!

Already a Marketing Plan Pro user?

You can replace any version of the original Marketing Plan Pro with the new Duct Tape Marketing product for only $69.95, a savings of more than $100 off the regular price.

Learn more on the product migration and upgrades page.